Ted Ottey is a Product Manager for Acquia's personalization and syndication product, Acquia Lift. He has been focused on content optimization since joining Acquia two years ago. Prior to product management, he specialized in enterprise experience design across several industries such as healthcare, logistics, telecommunications, and financial services. Despite living in Boston, Ted remains fiercely loyal to his native Philadelphia sports teams. He is passionate about identifying and understanding complex problems and building elegant and easy-to-use solutions.