Kate King is the Digital Marketing Manager at Planet Fitness, part of a team that works to deliver best-in-class digital marketing programs to members and prospects in the US, Canada and Latin America. Kate was responsible for launching Planet Fitness’s nationwide email marketing program, which reaches more than 3 million people annually. She currently leads content strategy and implementation for planetfitness.com, ensuring that the company’s website serves and supports its audiences while providing an inspiring, engaging online experience. Prior to Planet Fitness, Kate was the Digital Marketing Manager at Timberland, where she led the company’s social media strategy and online content development.