Jeffrey successfully led the digital transformation of the American Institute of Architects. The transformation project reimagined AIA’s technology infrastructure and shifted AIA’s technology development and planning to an agile process focusing on the member experience and satisfying user needs. The 24-month project created and launched over 10 new online digital experiences. Jeffrey is currently Vice President of Product Strategy and leads the ongoing effort to continue digital transformation and support the AIA in developing member experiences and products from an audience-first perspective.

Jeffrey has presented at several conferences ranging on topics from technology to group decision making. Recent presentations include “Digitally Transforming Legacy Associations for the 21st Century” at 2016 ASAE Tech Expo and “Digital Product Innovation: How user-centered Personas can transform your digital enterprise” at the 2017 Software & Information Industry Association (SIIA) Conference. Survey results from the 2016 ASAE Tech Expo were positive.