In order to keep up with the constantly changing demands of your customers, you need a business and technology strategy that is flexible, scalable, modern, and secure. The needs of today will continue to rapidly evolve and expand and businesses can’t afford to get left behind.

In this session, Planet Fitness will share their story behind the launch of their new website and their expanding digital ecosystem. Gain an understanding of the key challenges they set out to address, how they updated their digital strategy to meet the needs of their customers and Franchisees, and the technologies that helped them to execute.