You are not just funnel fillers – you are scientists, artists, and architects. You own the customer experience and therefore the data and how to build systems to collect, house, and analyze it. And you own the technology – when to buy it, why to buy it, and the expected value to your organization once you have it. But the race from vision to reality in creating your digital experience requires you to be digitally fit! Join Mel as she takes you through an inspiring fitness program and explores customers that have all celebrated the results of Mel’s coaching and their digital fitness.