Customer Journeys: Building and Managing the Future of Digital Experiences
Presenters
“Journeys” are becoming the primary lens through which customer experience professionals and digital marketers think about planning and building the customer experience. A journey map is nothing new, but they have until recently been mostly drawn on whiteboards as ways of understanding users and personas. A new breed of software is emerging however that makes it much easier for brands to actually deliver on the promise of omni-channel customer journeys. This session will focus on both the strategy and use cases of building customer journeys, as well as the software that makes it possible.
Session track
Build
Date
October 17, 2017 - 3:30pm to 4:30pm