We will explore the creative and practical challenges enterprises face in being present for audiences in the new content era. Talent seems scarce, and the learning curves are steep, but audience appetite for content is boundless, and so are the opportunities for companies that deliver with purpose. Nadine Stahlman, managing director of Accenture Interactive Content Services, will highlight findings from the firm’s annual content survey of more than 1,000 senior business leaders, and share perspectives on how companies are addressing the content challenge.