There’s a well-known W.C. Fields quote, “If you can't dazzle them with brilliance, baffle them with bullshit.” When it comes to machine learning, there can be a tendency to dazzle with bullshit: to make grandiose claims about the capabilities of magical algorithms. Yet attempts to convey more correctly the real brilliance of Machine Learning often leave people baffled. This talk will attempt to dispel some of the bafflement by providing an accessible overview of how ML works. It will also discuss the weaknesses and limitations of ML and look at how tackling the UX aspects of ML applications could be the most promising way for companies to become winners in this area.