Digital disruption is changing the face of the fast-moving consumer goods industry, spawning a new breed of competition that is changing the rules of the game and eroding traditional barriers to entry. At the heart of this digital disruption is a new consumer-centric paradigm that has been changing the retail establishment and media landscape, and challenging the traditional value of “scale.” Given these dynamics, Johnson & Johnson is shaping a new how-to-win playbook that combines competitive advantages with new marketing muscles (digital transformation) to lean into the potential of the exponential change and win in this new world order.

Jeff Srour will discuss CANVAS – JNJ's global content management platform – and how it is a foundational component of the JNJ Martech stack, enabling JNJ to transform the consumer experience in today’s connected world.